During my second year at Forza, they decided to change their logo from a lion to an eagle. Keeping the same colors and abstract look, hoping some people might not even noticed that it has changed. To create this, I kept the same triangular assets and truly only changed the lions head to an eagle by keeping the same illustrative style.
Industry Product Design
For each Market Vertical, I illustrated an icon to go on our product labels, social media posts, and our brochures. Each industry as its own designated color. All labels have the same branded background, but specific colors based on the industry the product is in.
Industry Brochures
I designed a designated brochure for each of our market verticals. We were looking for something eye-catching as well as following our brand guides for the front cover. I decided to take an important piece of each industry and make a heroic shot layered onto our branded background. This inside consists of information about Forza, each of the products, and specific applications in the industry that Forza's products can help with. For the specific applications, I created the cut away models to showcase where the products are used with ai and photoshop.
Linkedin Graphics
For the social media graphics that we use for Linkedin, I create a visual that will catch the scrollers eye. Then I find a way for it to showcase our industry logo, products, slogan, made in the usa flag, and a callout as requested while following the brand standards. Due to Forza not having their own application images or videos, most of these media assets were created from photoshop or generated with ai to begin with then tweaked in photoshop.
Short Motion Graphics
Video has become very popular in the last couple of years when it comes to social media. Even though I don't have much background in video graphics, I took it upon myself to try and create some short motion graphics for our Linkedin which ended up becoming extremely successful in the marketplace.
Website Rebrand
The goal of this rebrand was to transition Forza from an outdated, technically limited platform to a high-performance digital experience. I collaborated closely with a web developer to translate my custom layouts and wireframes into a responsive, functional site. We moved away from a glitchy, "design-poor" legacy system toward a modern, minimalist aesthetic that incorporates subtle animations and a cleaner information hierarchy.
The Evolution: Before & After
To demonstrate the impact of this overhaul, I have selected some key comparisons. These highlight the shift from the original site’s navigation and layout issues to the streamlined, user-centric design of the new interface.
Please note: This is an ongoing project; we are currently collaborating with our developer on final UI revisions and performance optimizations. You can view the website live at www.forzabuilt.com
